Your email has about 3 seconds to grab a reader’s attention. So you want to deliver the most eye catching content in easy to see style. Just like columns in newspaper, regions in your mailer help readers scan for content and select what they want to read faster and easier. Readability of your mailers will greatly affect your readership. Your readers need to find exactly what they want in seconds and understand what you are saying. After years in the business, we know how to design templates that get read and what features improve reader interaction.
Tracking your Targets
To maintain loyal subscribers, you need to discover what stories they like. Via our software’s intelligent reporting system, we can tell you which areas of your mail are most popular, what links are being clicked and who is clicking.
We are even able to track to whom the mail gets forwarded too. Marketing stats can’t get more detailed than that!
Un-subscription made easy
When someone says goodbye the last thing they want is to jump through hoops. Our one click unsubscribe will flag the record in the database instantly. This record is maintained on the database to prevent accidental sends ensuring you are always spam act compliant
Compliance with spam and privacy laws
Being in this business for the longest of time, we understand that getting a reader on a wrong day with the wrong mailer is a recipe for complaints.
Automated subscription/un-subscription logs are built in so can be confident you are compliant with the laws. Our suite is designed to automatically keep you compliant with the relevant regulations. Even if you’re unsure of the details, do know you’d still have us to back you up on this!
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