Szu Ming Trading Pte Ltd started as Szu Ming & Co. in 1971.

Its main business was distributing DARKIE toothpaste, later renamed to DARLIE. Through our merchandising efforts, channel network and successful promotion campaigns, the business grew steadily.

In 2005, a new member, WALCH joined our family of products.

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Our service as a Distributor in Singapore covers 100% of the local market, including Modern and Traditional Trade.

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   Sole distributors for Darlie in Singapore

   

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   Walch joined our family of products in 2005.

   

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